“It’s a wonderful building! I drove by it nearly every day, and each time I’d pass, it would catch my eye. Then, one day, it came up for sale! I said to my husband, ‘We’ve got to buy it!’ He asked what for and I told him we’d think of something…”
And think of something, she did! This is how Nancy Long, The Black Goose Design and Gardner Village founder, describes her introduction to what is now our gorgeous home, furniture showroom and interior design business.
It’s a building rich with Utah history and loads of unique personality. Join us on this behind-the-scenes tour. We’ll go through areas not typically open to the public and discover the rich history behind our showroom home.
THE BUILDING HISTORY
Let’s kick this trip back in time off with a look at this building’s story:
- This gorgeous space was built in the early 1900s.
- Nancy Long purchased it in 1985.
- Before The Black Goose Design called it home, this building was the Sharon Steel Smelter mine office building, a rec center, a doctor’s office, and a seamstress shop/drapery workroom.
THEY DON’T MAKE ‘EM LIKE THIS ANYMORE
Step foot inside The Black Goose Design, and you know you’ve arrived at a special place. At your feet, you’ll likely see original hardwood flooring, as well as a peek at its rec center past.
Along the walls, you can’t help but notice the antique radiators, which are still used to heat the building.
Around nearly every turn, you’ll see signs of the antique architecture:
- gorgeous windows overhead
- a stylish stairwell running up the building’s center
- lightswitch plates that stand out from today’s flat crowd
- layers of personality peeking through in a spot where the wallpaper has fallen off the wall
… and the list goes on! It really is a treat to experience.
AN UNSUAL FEATURE & A COLORFUL PAST
Of course, a feature that often catches the most attention are the large walk-in safes on both the main and upper levels.
Today, they house fabric swatches and clearance items, but they served a much more intense purpose when this building was the Sharon Steel Smelter office building. They held large sums of money for the mining company, including solid gold used in payroll.
At that point in history, a train ran directly behind the building and would stop to make high-dollar cash deliveries. This was before the days of armored cars, so armed guards would sit in these very upstairs windows, machine guns in hand, guarding the deliveries against theft. Crazy stuff to imagine today!
BEHIND THE SCENES
The Black Goose Design recently got a new front door. As the entryway was being remodeled, those who've worked here came by and signed their name on the wall around the door frame before the new casing went up. It's like our way of adding a piece of history to this already-interesting building's story!
If you look closely, you might see "Joe Long" written across the top of the door before the gorgeous new frame (pictured below) went in. Others followed suit, adding their names all around the door. Very cool!
TREES, PLEASE
Have you ever looked around Midvale and noticed a lack of trees? Well, maybe not a lack of trees, per se, but a lack of TALL trees. There’s a reason for this.
“Some 20-25 years ago, Midvale did a cleanup, saying the ground was contaminated and needed to be removed,” Angie Gerdes, Nancy Long’s daughter and Gardner Village co-owner, recalls. “Much of Midvale was given the choice to either have their trees removed at no cost or keep their trees, knowing that if they were to die, the expense of the removal would fall to the property owner. Nearly everyone allowed the city to remove the trees, but Mom opted to keep our trees. It paid off. The trees lived. Today, they stand beautifully above The Black Goose Deisgn, adding to the building’s unique beauty.”
The exterior is also known for its ivy abundance.
Between the towering trees and the green coating its brick walls, The Black Goose Design looks a bit like a cottage tucked away in the woods. Well… except for the fact that it sits right on the west end of Midvale, but you get the fairytale vision we like to see.
FROM HUMBLE BEGINNINGS
The building may look like the stuff of fairytales, but The Black Goose Design's story sure doesn't have a fairytale beginning. Let’s pick up where Nancy Long left off in 1985. She and her husband had just purchased the building. Though, her husband still wasn’t entirely convinced of the decision.
“As we worked on renovating the space, my husband kept asking me what we were going to do with the building. ‘Make it a store,’ I’d tell him. ‘You already have a store,’ he’d reply. But I saw this store serving a different purpose than Country Furniture [now CF Home at Gardner Village]. It would be a higher-end furniture store.”
Nancy went ahead with her dream, attending a furniture market and buying as much as she could with her less-than-impressive credit rating at the time and a net-30 payback arrangement.
“The pressure was on. I had just one month to sell this furniture in order to make the payment, so I called my daughter Stacy in Wyoming and put her to work in the store. We filled the building with what we little we were able to purchase at market. I even brought in some of my own furniture to make it look less bare. To advertise our grand opening, we opted for a mailer, using our Country Furniture mailing list. On grand opening day, we had two furniture reps and our small staff ready to welcome our new customers... only they never came. Turns out the post office had failed to mail our flyers. I was so mad that I couldn't even get mad at that point. I just knew we HAD TO move this furniture, so I made a quick flyer and had the employees at Country Furniture put it in all the bags. I told them they had to get the word out. And that’s just what they did. We did $50,000 in business that first month and have been a success ever since.”
Talk about a stressful foot to start on. We admire Nancy Long and her vision. She knew she was on to something as soon as she saw the sale sign in front of this remarkable space, and she followed that gut instinct through, even though the deck seemed stacked against her. How happy we are she did, too. This space with all its character and its layers of history is the ideal backdrop for The Black Goose Design. Stop by anytime to take a look around for yourself. We'd love to meet you. Every customer who visits and client we serve adds to the rich tapestry that makes us who we are today!
SEARCH
Wednesday Feb 22 2023 by Stacey Beyer
White is white… right? No, actually. White comes in various shades, tones, and temps, which can make choosing the right white tricky. Your friends at The Black Goose Design are here to help. We’ve rounded up our favorite white paint picks for 2023 and added why we love them and where they work well. Take a look, take notes, and find out which will be your fav takeaway.
Monica Woodland, one of our talented designers, has a three-way tie for her top white likes.
SWISS COFFEE by Benjamin Moore
We recently painted one of our showrooms at The Black Goose Design using this striking white. What a difference a coat of paint makes to the overall feel of this room!
SNOWBOUND by Sherwin Williams
EGRET by Sherwin Williams
Ashley Dawson is all about the versatility her selection offers.
CITY LOFT by Sherwin Williams
Olga Liu, another talented designer, has a two-way tie for her top spots.
ALABASTER by Benjamin Moore
WHITE DOVE by Benjamin Moore
Denise Van Ekelenburg, one of our senior designers, has two go-to whites as well.
ALABASTER by Sherwin Williams
EIDER WHITE by Sherwin Williams
Kylie Cardwel, our assistant manager and designer,l adds a second vote to two of the whites already mentioned.
SNOWBOUND by Sherwin Williams
ALABASTER by Sherwin Williams
Georgia Kendall, general manager of The Black Goose Design, also has one of her selections in common with a fellow team member, as well as a new shade to put on your list.
SUPER WHITE by Benjamin Moore
WHITE DOVE by Benjamin Moore
There you have it. Our list of go-to color catalog of whites to try during 2023. To see swatch samples and how they might pair with your painting plans, stop by The Black Goose Design in Midvale, Utah and chat with one of our team members today.
Wednesday Feb 8 2023 by Stacey Beyer
It’s one of our favorite times of the year at The Black Goose Design – Market Season! We’ve just returned from the Las Vegas Market and have your first look at the good things coming your way!
VINTAGE-STYLE ART
We have a new art line coming in that specializes in vintage-inspired prints. These smaller art pieces are great for any area of your home and can be ordered in different sizes and frames.
A TREAT FOR THE FEET
New rugs are rolling in! You’ll find a bunch of new wool options, as well as fun polyester runners. The runners are durable and come at a great price point, making it easy to switch up your look.
ACCESSORIES, IF YOU PLEASE
Now's the best time to buy new accessories for the home. We have new options arriving nearly every day, giving you a wide assortment to choose from!
NATURAL WONDERS
You’ll see more organic styles this upcoming season. From earthy colors to outdoor-inspired materials, it’s a beautiful time to bring the outdoors in!
OUR FAVORITE
Nah. We can’t choose just one item to love, but we're a little extra excited about all of the new art coming in. We think you’re going to love it too! Stop by The Black Goose Design soon, and see what stands out as your new must-have!
Wednesday Jan 11 2023 by Stacey Beyer
It’s January, and we’re suddenly in the mood to sort, clean,and organize. There could be any number of explanations for this annual organization phenomenon, from the new influx of items in the home to returning things to their “everyday” appearance after months of holiday styling. Whatever the reason, we’re all for getting our stuff together on this month and have several sleek ideas, big and small, for many areas in your home.
BRING ON THE BASKETS
Let’s start small. Okay, as far as baskets go, these aren’t exactly petite, but they're on the smaller end of our storage solution line-up. Tuck these beauties in a corner for a storage solution that’s as decorative as it is functional.
Here are just a few fav ways to put the baskets in business:
INTRODUCING THE ENTRY/SOFA TABLE
Adding a new furniture item doesn’t have to mean overhauling your entire floorplan. Opt for something slender, like this sofa table, which adds storage space without taking up a bunch of room in the process.
Here are a few fav ways to include accent tables:
CALLING ALL CABINETS
Now we’re to our largest solution – cabinets. Whether you find yourself short on closet/cabinet space (don’t we all?) or you simply want a gorgeous new focal point for the home, these favorite cabinets are just the ticket.
Here are a few fav ways to use cabinets:
NOTE: Look for a cabinet with drawers for smaller or less eye-catching items, such as linens, cutlery, and other go-to items.
Yes, there’s something about flipping the calendar flipping that makes now a fine time to get organized. Stop by The Black Goose Design today to explore these and other options. If you find yourself stuck with a specific storage task, don’t hesitate to bring a few pics in and chat with one of our designers. They’ve never met a storage challenge they couldn’t master and would love to help you achieve your org goals this year!
Wednesday Dec 7 2022 by Stacey Beyer
What a year! From brilliant residential rennovation and new builds to unforgettable commercial space and an update to our own home base, our team at The Black Goose Design has been busy and loving every moment and completed project 2022 has had to offer. Here, in no particular order, is a look at a few of our favorites, along with design trends and market finds that continue to put smiles on our faces.
Psstttt... We're even sharing a first look at the updates recently made to the upper level of our showroom. You don't want to miss this transformation! Let's get to it!
Bell Canyon Home Renovation Project with GV Construction Renovation Specialists
Photos by: Lindsay Salazar Photography
Breathing new life into an existing home it can be both challenging and extremely rewarding. In this inherited project, we got a gorgeous foundation to build from and still can't get over the end result.
The natural light and views combined with the rich colors and interior elements come together in perfect harmony.
Why we love it: This canyon home is infused with natural influence. From the stone work on the walls to the marble finishes, iron additions, and on-point wood workings throughout, the home's exterior surroundings weave seamlessly into the interior, making it the perfect mountainside oasis.
See it all for yourself in the two-part reveal here and here.
Sweet Bath Co. Commercial Project
Photos by: Lindsay Salazar Photography
As much as we adore working residential, switching it up with commercial spaces is always a fun change of pace. Especially when that space is as sparkling as this Traverse Mountain shop.
Why we love it: This isn't your ordinary shop. It's open and inviting but also warm and cozy. Of course, they're sensational bath bombs and other self-care products are pretty wonderful too. For a sneak peek, you can do a little shopping from the comfort of your phone, but there's nothing like visiting the shop in person to take in the full ambiance of this 2022 design highlight.
See the full Sweet Bath Co. reveal here.
Marx/Herr Residential Project
Photos by Lindsay Salazar Photography
The blank slate of a new build always fills us with joy. When we started this home project, the building process was nearly complete, which meant we got to collaborate with the amazing owners with every decorative detail.
Why we love it: This home has beauty and style all its own. The floral influences and soft feminine touches throughout make it feel light and so very happy! Plus, you've simply got to see the master closet in this one!
Take a two-part look around by visiting here and here.
The Black Goose Design Remodel Project (upper level)
Big things are happening around here! Here's a first look at the many chic updates we’re making to our showroom at The Black Goose Design. (Check back soon for a look at the full reveal!)
What a difference a new wall finish makes! Need help adding texture to your walls. Our designers are full of helpful tips and tricks that will make the project one you can tackle.
We’re in shiplap heaven with this facelift, featuring a top 2022 color – Redend Point 9081 by Sherwin Williams.
The wall wonder continues with a fresh coat of Vintage Vogue 462 paint by Benjamin Moore on the bricks and tons of rich texture using wood.
TIP: Adding texture or even just new paint to a blank wall is relatively low-cost/time investment that guarantees a big return.
2022 Market Memories
Of course, we can’t list every item that caught our eye at this year’s markets, but here are two of the ones that leave a big impression.
High Point Furniture Market
Doesn’t this BEAUTIFUL sitting area by Wesley Hall make you want to sit for a bit and share some laughs with friends? What a cozy yet cool vibe!
See more show favorites here and visit The Black Goose Design to get your hands on the pieces we purchased from the show.
As this gorgeous Wesley Hall number represents, we saw lots of warm shades and playful patterns this year.
Cheers!
Awwww, 2022, you certainly were good to us! Thanks, friends, for joining us for the reminiscing. We hope the trip down memory lane leaves you feeling inspired and excited about the fabulous things to come in the year ahead. We can assure you, they’re going to be GOOD. In the meantime, thanks for making this year so magical (and pretty!).
Wednesday Nov 9 2022 by Stacey Beyer
A new year means new trending colors to love, but this hue is clearly standing the test of time as a timeless classic – PINK! What do we expect more of in 2023? Pink paint! And we couldn’t be more tickled. We'll share a few of our favorite shades at The Black Goose Design.
image credit: Farrow & Ball
PINK PAINT FOR 2023
Redend Point (SW 9081)
It's easy to see why this warm, welcoming hue is the Sherwin Williams Color of the year.
Conch Shell (052) by Benjamin Moore
This soothing shade is one of the selected Color Trends for 2023. See the shades Benjamin Moore pairs it with here.
image credit: Benjamin Moore
Templeton Pink no. 303 by Farrow & Ball
image credit: Farrow & Ball
Pink is no longer just for little kids and dreamhouses. These tones are straight out of nature. No wonder they have the ability to create such a calming effect.
PINK FABRIC
If you want to try pink on for size before taking your roller for a spin on those walls, look at adding pink fabrics to your upholstered items. Whether it’s a full-on pink chair or sofa (swoon!) or some pink accent pillows, you’ll feel the warmth and coziness this color family creates.
Ready to think pink? Stop by The Black Goose Design today, and we’ll help you find your perfect pink match.
Wednesday Oct 12 2022 by Stacey Beyer
Who are we to deny you what you want? Recently, we shared a sneak peek of some of the fab fall and winter accessories headed your way this season. The response was big! Big enough, in fact, that we’re back with more. Here’s an even closer look at the good things available to you this holiday season at The Black Goose Design. (You’re welcome!)
SET TO IMPRESS
Get ready to set. The table is a natural gathering place in the home. Make it shine with a few fresh layers. Reach for a cutting board. Place a pretty bowl. Opt for an attractive container.
TIP TO TRY: Decorate using a favorite book. It adds a personal and interesting touch.
Don’t forget the flora.
This time of year, greenery and foliage replace flowers as a timeless centerpiece. Look for rich hues and interesting textures.
COZY UP
Want to know our fav go-to tip with making a bed feel extra inviting? Place a fluffy, folded duvet along the foot of the bed. It’s an easy way to make your guest room feel like a luxury resort.
With cooler temps, knits are another excellent way to weave in some warmth.
TURNING TEMPS (AND SCENTS) UP
The candle craze is here! We have battery-powered options if you want something that lasts.
Flammable finds are also in store. It’s hard to resist the fall smells available, but we do offer unscented candles if you simply want to add warmth without the added aromas.
METALLIC MAGIC
As you think ahead to holiday decorating make a metallic note. With the gorgeous glow these pieces add, you’ll be humming a little Silver & Gold by Burl Ives in no time.
Thanks for asking for more in décor. We LOVE sharing and are always delighted to know you share our passion for the pretty. For even more fall and winter wonders, check out our Instagram account or stop by and see them IRL soon.
Wednesday Aug 24 2022 by Stacey Beyer
Hello, and happy Kylie Day! We’re calling it that because it’s time to formally introduce you to talented team member, Kylie Cardwell. She’s been an interior designer with The Black Goose Design since March and, before joining us, she also designed for our sister store, CF Home Furniture & Design. In other words, we’ve been eagerly anticipating this e-meet-and-greet for a while now. Let’s get right to it, shall we?
Q. Rumor has it, you have a BS in kinesiology (the science of human body movement). Very cool! But, we’ve gotta ask, how does that turn into a career in design?
A. I spent much of my life in dance, both as a dancer and as a dance instructor. This degree made sense. But there was always a part of me very drawn to design. It stems from my grandmother. She’s constantly updating her home and helping friends and family with theirs. Like her, I have a huge passion and creativity for interior design, and something told me I couldn’t ignore that.
Q. How does your grandmother feel about being the inspiration behind your career shift?
A. She loves it! She’s so happy. In fact, she and I share ideas and inspiration back and forth all the time. It’s very special to have that kind of connection!
Q. What is your favorite area of the home to design and why?
A. Like many designers, I’m drawn to the living room, because that’s where everyone hangs out, but I also love the entry of a home. It’s a great place to make a statement. It’s the first thing people see, so it draws the eye and can set the tone for the entire home.
Q. How would you describe your personal design style?
A. Cozy comes to mind. Also, earthy and organic with some Scandinavian touches.
Q. What is your go-to color scheme right now?
A. Natural tones – tans, white oak, creams – with some moodier shades of gray, brown, and black mixed in.
Q. Can you describe what your design process looks like?
A. It can look any number of ways, depending on the size of the project. I recently helped a client redesign her entire home, which meant walking through each room with her, taking pictures, taking notes, taking measurements… After the in-home consultation, I prepared a plan and presented it to her. In this case, she needed everything ready by November, which added the challenge of sourcing ideas and custom work that could be done quickly. Every project presents unique curveballs. That’s part of what makes it exciting.
On larger projects like this, I’ll typically pair pictures from our in-home consult with product shots, swatches, patterns, and color schemes. Sometimes I'll provide more than one idea so the client has options to compare. Texture is always a good idea, so I’ll pull pieces that are sure to add various finishes. Once the design feels cohesive and captures the client’s wants, we’ll go over the ideas together and modify where needed. It’s such a fun and creative part of the process!
Q. You clearly have a great eye! Anything in particular catching it right now at The Black Goose Design?
A. Oh my… so many things! I guess my current fav would have to be this beautiful coffee table we just got in. It’s such a cute shape and the gorgeous light wood works so well with a variety of different styles and colors. You can even pair it with darker wood tones. Don’t shy away from mixing finishes.
Q. Thanks, Kylie! Any parting advice?
A. Sometimes, you have to listen to your heart. Your life might be going in one direction, but something is pulling you in another. Don’t ignore that. Following my heart and establishing a design career has made me so happy. I love being a part of the team here at The Black Goose Design!
Thanks, Kylie. We’re so happy to have your talents and warm personality on this team.
Stop by and meet Kylie at The Black Goose Design soon. She’s full of fresh ideas and happy to help you bring some new life to your space.
Wednesday Aug 10 2022 by Stacey Beyer
Hello, VIP! Here’s your backstage pass to the Las Vegas Furniture Market. Members of our team at The Black Goose Design joined buyers from our Mill Company sister stores — CF Home Furniture & Design, Down to Earth, and Layers Bedding — for a trip to Las Vegas, where we got to check out the very good things coming to stores near you soon. Here’s a sneak peek at a few of our trends and even an early glimpse at some of the Christmas looks you can expect!
TURNING UP THE HEAT
The colors keep getting warmer and warmer. We adore the comforting shades you can expect to see more of in the coming weeks and months.
LET’S PLAY
It’s all about playful. From bright shades to happy patterns, the calm neutral look is about to meet its match with lively hues and moods on the horizon.
FULL OF WOOL
Here in Utah, where four unique seasons can do a number on home fixtures and features, we love our wool. For one reason, it’s durable. For another, it’s easy to clean. So you can bet we were excited to see so much wool in the works!
We’re delighted to offer even more in-demand wool, including these welcoming rugs.
HOLIDAY FIRST LOOK
Sure, it’s still summer, but we’ve got our sites set on the upcoming holiday season. The halls are about to be decked in some gorgeous new looks. Here’s a quick sneak peek of one of the favorites making our Nice list.
From market to store, you can expect to find these looks and more coming to The Black Goose Design before the year is through. We get new pieces in all the time, so stop by often to get first dibs on your must-haves. Until then, we'll leave you with the stuff sweet dreams are made of — a few gorgeous beds that have us ready for a satisfying slumber!
Wednesday Apr 13 2022 by Stacey Beyer
High Point Furniture Market is like a crystal ball of good things on the design horizon! We love making this trip to North Carolina to take in the trends, shop for new pieces, and immerse ourselves in the wonderful world of home décor and design.
Will you be our +1? Join us on this walk-through of Market highlights and favs!
Market Must #1: Warm Meets Cool
Whether you’re on Team Warm or drool for cool, the upcoming color schemes should make you smile. We saw gorgeous warms like red and rust being paired with calming greens and blues. These winning rugs from Surya are prime examples.
Market Must #2: Traditional Timelessness
Sometimes “traditional” is associated with heavy, dark, and large pieces. Not the case with these beautiful pieces.
Market Must #3: Neutral Fabric
One of the best things about working with the vendors we do is the wide world of customization made available to you. You have so many gorgeous choices in upholstery with pieces like these from Wesley Hall, so even if you aren’t sure about a neutral finish, you can come in and shop our huge assortment of swatches to find your perfect finish!
Market Must #4: Dedication to Detail
From fancy frames to intricate fabric finishes, the subtle but impeccable details spotted on our favorite pieces prove it pays to invest in quality brands. We’ll leave you with a look at a few more of our must-haves!
Break up the solid routine with a fresh pattern on a favorite accent chair!
The fringe takes this Wesley Hall ottoman to the next level!
We adore the placement of these Wesley Hall chaise pieces and the detail in the upholstery!
Thanks for joining us on this spring 2022 market recap. Stop by The Black Goose Design for more fresh looks for spring!
Wednesday Mar 23 2022 by Stacey Beyer
The Lee Industries Tailor Made Ottoman is our go-to at The Black Goose Designs for MANY reasons. Take a look at why it holds our hearts.
image: Lindsay Salazar
IT'S YOUR TOP CHOICE FOR TOPS
Where finishes are concerned, this ottoman offers several options. Choose from one of the following:
1. Plain: Offering a smooth, modern, seamless look.
2. Diamond Tuft: For a more traditional take, this geometric option is a girl’s best friend. (And a guy’s, for that matter!)
3. Waffle Tuft: Mmmmm… waffles… No, it’s not the delicious name that makes this pattern our go-to. It’s the fact that it offers a beautiful blend between the two aforementioned tufts (plain and diamond), creating a pleasing transitional design.
IT’S SIZE WISE
This is far from a one-size-fits-all ottoman. In fact, you can customize it to nearly any size you’d like.
You can even make it into an eye-catching bench!
While we’re firm believers that it’s hip to be square, we are also all about the round option!
IT’S A PHOTO FINISH
Whether you opt for leather or another fabric, you’ll swoon at the photo-worthy finish. Choose from any number of fabric or leather options and find the perfect material for your space.
Fabric Finish
Leather Finish
image: Lindsay Salazar
A LEG UP
Adding another customizable feature, you can select from various leg styles, including tapered and round, casters and no casters.
Adding to the leg love, you can also choose your wood finish.
DECORATIVE EXTRAS
Time to choose your finishing touches. You have various welt choices, including a bias welt, a leather welt, and more. (Learn more about welts here.) The following is an example of a fabric ottoman with a leather welt. What a striking combo!
image: Lindsay Salazar
If adding hardware, you’ll find Lee has many nail heads to consider. You also have stitching selections, buttons, mitering, and even bands to consider. We love the fabric band paired with the leather top on this round design!
Who knew one small furniture piece could pack such a BIG punch? Stop by The Black Goose Design in Midvale, Utah today and see this Lee Designs beauty for yourself! You really oughtta, man. (Sorry. Couldn't help ourselves.) But, seriously, you definitely want to come by and check it out soon! :)
Wednesday Jan 26 2022 by Stacey Beyer
If we could sum 2022 up in one word it would be… NATURAL. Natural elements and nature-inspired finishes are all the rage this year. From earth tones to organic textures, it’s all about simplicity and getting back to our roots. Take a look!
WHY NATURAL?
NATURALLY SPEAKING
Here are a few of the MANY ways nature-inspired looks are appearing in interior design:
From rocking the rattan to singing the blues (and greens!), now’s a wonderful time to thank Mother Nature for the organic wonders adding warmth to our homes. Which natural look is your favorite?
Adding a few new natural pieces to your surroundings is a great way to welcome spring (or at least get a jump on that beloved season!). Stop by The Black Goose Design, located in Midvale, Utah, and find an organic option to adore today!
Wednesday Dec 22 2021 by Stacey Beyer
We always adore designing homes, but we feel an extra appreciation this time of year. After all, creating a space where our clients can gather together and make memories is a gift! In that spirit of togetherness, our team at The Black Goose Design is here to share a few of our favorite holiday traditions with you. Perhaps you’ll find a new idea to enjoy with your loved ones!
HOLIDAY TRADITIONS TO TRY
Thanks for joining us on this stroll down Memory Lane. Wherever you find yourself this season, we hope you’re enjoying traditions of your own with the ones you love. Happy holidays!
Warmly,
Your friends at The Black Goose Design
Wednesday Dec 8 2021 by Stacey Beyer
With a new year comes new colors to crave. Some are subtle variations on timeless favorites, while others are new to the spectrum of must-have hues. Let’s take a look at the shades coloring our world at The Black Goose Design going into 2022, starting with Benjamin Moore’s 2022 Color of the Year…
October Mist (1495)
image credit: Benjamin Moore
Here’s what they have to say about this earthy elegance:
Well said and great work, Benjamin Moore! Ready to see the rest of the carefully-curated palette? Let’s do it!
Gloucester Sage
image credit: Benjamin Moore
Pale Moon
image credit: Benjamin Moore
Wildflower
image credit: Benjamin Moore
Farrow & Ball Curated by Liberty
In other color news (is there any better kind?), two of our favorite brands, Farbricut (Liberty fabric) and Farrow & Ball, have joined forces to bring us paint AND prints in colors that coordinate! The happiness gets even better. We carry Liberty fabrics at The Black Goose Design, so you can come in and select your favorites, knowing there’s a paint to pair it with. Here are a few of the stunning examples of this partnership!
image credit: Farrow & Ball
image credit: Farrow & Ball
image credit: Farrow & Ball
Thanks for chatting color with us today! It’s one of our favorite topics and aspects of design. Have questions about how to add a little more color to your space? Call to schedule a paint consultation. Whether it’s the Color of the Year or simply your go-to fav, we want to see it and help you find your perfect solution!
Wednesday Sep 22 2021 by Stacey Beyer
From pumpkin spice to buckets full of candy, fall makes our mouths water at The Black Goose Design. Of course, it’s the 2021 color trends that really have us saying YUM!
image credit: Wesley Hall
Hues are going deep with rust red, burnt orange, and rich shades of burgundy, blue, and green.
fabric by Highland House Furniture
image credit: Highland House Furniture
fabric by Highland House Furniture
These cozy colors pair perfectly with leather. Good news! We have some fabulous leather pieces on order that should be arriving just in time for the holidays.
image credit: Four Hands
image credit: Wesley Hall
image credit: Bradington Young
image credit: Highland House Furniture
Fall is all about layering. Like your favorite sweater, a decorative pillow can add just the right amount of warmth to your home. We have many new styles to choose from that definitely say "fall."
Sweater weather is here. Time to cozy up your home with some inviting autumn shades. Stop by The Black Goose Design and grab a few new pieces today.
image credit: Wesley Hall
Wednesday Jul 14 2021 by Stacey Beyer
You’re in for a rare treat! We’re taking you on a behind-the-scenes tour of one of our favorite furniture brands — Wesley Hall. Remain seated, please. Permanecer sentados, por favor.
Okay, so it isn’t THAT kind of ride, but you're in for a thrill if you appreciate hand-crafted quality and made-in-America tradition.
Members of our team at The Black Goose Design were lucky enough to visit the Wesley Hall factory in Hickory, NC, recently, and we’re sharing just a few of the MANY highlights.
Welcome to Wesley Hall!
If you know quality furniture, you know the name. Wesley Hall has been a family-owned business for generations (currently in their fifth generation making high-end upholstered products), crafting top-of-the-line sofas, ottomans, beds, bar/dining options, sectionals and chairs. They’re a locally-owned business that always makes quality the top priority!
MADE RESPONSIBLY
This made-in-the-US furniture keeps your wellbeing in the forefront of all it does. From springs made from recycled goods and coated with organic, lead-free materials to toxin-free, fire-retardant materials, you can expect the best! Of course, the way our Wesley Hall pieces sell, we already know you’re a fan. Here’s a client favorite, the Hartwell Chair.
And here’s what the same chair model looks like in the process of being hand crafted.
Step by Step
So much goes into every Wesley Hall piece produced. From the rolls and rolls of fabric to the many patterns to numerous artisans, it really is an impressive process with many moving parts and contributors.
This "Our Story" quick flick describes the process best. In a nut shell…
“Generations of tradition. Classic made current. We are Wesley Hall.”
Eight-Way What, Now?
Clearly, attention to detail is in every step of the time-intensive process. Of course, a little elbow grease is also involved. Have you ever heard of an eight-way hand tie? Wesley Hall sofas and sectionals are actually suspended so the springs can be tied eight ways, giving you a universal sit, no matter where your fav spot happens to be. This added (and BIG!) step keeps your springs in place so you won’t find yourself with a pit or springs that move around on you. Who knew an eight-way tie finish could be the ideal outcome? (See it in action here.)
Why Wesley?
Okay, so this question is a bit redundant at this point, but these gorgeous chairs should seal the deal. (If nothing else, it will delight our fellow furniture nerds!) See the way the intricate pattern lines up from section to section? That's what hand-engineered, hand-cut, hand-sewn quality gets you. Pretty cool, right?
The Tour Continues
We’ve done business with Wesley Hall for decades, but we still felt like kids in a candy store seeing where the magic behind some of our favorite furniture happens. We hope this back-stage look at your beloved pieces leaves you appreciating all that goes into them even more (if that’s possible). Now that you've seen the factory tour, take a virtual showroom tour here to see the latest and greatest from Wesley Hall. When you find your next obsession, give us a call and we'll see that it gets to you. Happy touring!
Tuesday Apr 27 2021 by Stacey Beyer
What happens when a group of driven, talented, smart women put their minds to something? Magic! The House That SHE Built is our proof!
What started out as an empty lot is transforming into a show-stopping home of one lucky family’s dreams in the Oakwood Homes Wander Community in Saratoga Springs, Utah.
It’s a project bringing together talented female professionals to complete every stage of the home-building process, from the moment the first plans were drafted to the day the last landscaping touch is completed.
On this fab female team — our very own Randi Smith and Denise Johnson from The Black Goose Design!
The House That SHE Built truly puts the heart in the art of homebuilding. The proceeds from the sale of this beautiful two-story home will continue to create opportunities for women, with support going to women-run businesses and charities, as well as a scholarship program.
“The scholarships will account for 60% of the total prof and will be awarded to women pursuing construction management related degrees and trade school programs.” –UtahPWB.com
WHY SHE
Such skilled trades as excavation, plumbing, and engineering (to name just a few) are often thought of as “a man’s world.” Of course, we know this to be false. Women are key players in every aspect of home building, but they ARE underrepresented. The House That SHE Built hopes to change that by creating more opportunities for females and shining a brighter light on these in-demand careers.
Plus, women bring unique and valuable perspective to home design, simply based on the fact that they can often see a home’s functionality and needs differently than their male counterparts.
“The home design is centered on functionality for a family, from a woman’s unique perspective. The design does an excellent job of providing for the individual needs of the family by incorporating elements such as a children’s play area downstairs and a serene master retreat, while also including opportunities for the family to gather together and create memories.” –UtahPWB.com
SHE is skilled. SHE is capable. SHE deserves every opportunity to share her gifts with the world as SHE makes it a better place. Nothing against the talented, hardworking fellas out there. We need them! They, of course, bring much to the table, too. This project is just a shining reminder that there’s room and need for all kinds, backgrounds, experiences, and genders in this (and every!) field!
TAKE A TOUR
Save the date! The House That SHE Built will be in the 2021 Utah Valley Parade of Homes. It’s your opportunity to see the grand unveiling and the stunning results of Randi and Denise’s labor of love. With the amount of time, effort, thought, determination, strength, and creativity we know went into every single stage of the home’s development, we know you’re in for an inspiring treat! In the meantime, you can learn more about this noteworthy endeavor on the Utah Professional Women in Building website.
YOU MAKE US PROUD
We’re so honored that The Black Goose Design was invited to be a part of this memorable experience. Our team beams with pride as we observe the work Denise and Randi are doing with the other brilliant minds on this project. And we aren’t the only ones recognizing their dedicated contributions. They were just featured on The House That SHE Built Instagram account (which is totally worth following, BTW!). See Denise’s spotlight here and click here to read what Randi had to say.
GET INVOLVED
The House That SHE Built is about more than building a home. It’s about building up women in the field of construction, where they’re currently severely underrepresented. Show your support through a financial contribution or submit a quick note on their website if you wish to be a part of it all
“We are always looking to add to our team and network of contributors for The House That SHE Built!” –UtahPWB.com
Our hardhats are off to all who are involved with The House That SHE Built. We can’t wait to see the end product at the Utah Valley Parade of Home this May 2021. We hope to see you there!
Wednesday Feb 10 2021 by Stacey Beyer
Sure, Valentine's Day is near, but it's spring design trends that have the hearts in our eyes. BEAUTIFUL new looks are coming to The Black Goose Design. From fresh trends and dreamy textiles to chic new furniture styles and design motifs, now’s a great time to breathe some new life into your space. All of the eye candy you’re about to see will be available at The Black Goose Design in the coming weeks, with some of it already in. Woot! Enjoy this look at styles we're crushing on right now.
ROLLING IN THE DEEP
Gone are the days of white on white on white. We're happy to see the pendulum swinging in the opposite direction, introducing striking contrast with dark statement pieces like these show stoppers from Gabby:
It's official, we're "leg" people. How can anyone not be with shapely gams like the ones on this chic console?
Hmmm... Maybe we're leg AND feet people. After all, this cabinet's cute feet are impossible to resist.
While the previous pieces are arriving in the weeks ahead (something awesome to look forward to!), we just got this attractive coffee table in. Yay! It's a must-see. Stop by our showroom and pay it a visit. You'll be glad you did.
Our friends at Noir are also embracing this divine design trend. The dark finish on this classic sideboard creates a vibe we certainly aren't mad at. ;)
TREAT YOURSELF TO TEXTURE
Who says texture has to come exclusively from textiiles, flooring, and wall treatments? These pieces from Hooker Furniture give us all the feels. The modern design is taken to the next level by the linen finish. And the warm neutral color means these pieces will complement a number of colors and design preferences.
TEXTILE TRENDS
Whether you’re selecting fabric for a new sofa or chair or you simply want the refreshing pop new pillows provide, these are some of the 2021 textile trends to note:
GEOMETRICS
Wesley Hall takes those straight lines for a curve with these unique geometric prints:
Lee Industries is also embracing geometric gold with these new prints:
NATURE-INSPIRED
We're really feeling this spring fling now, thanks to these outdoor-inspired works of art by Wesley Hall. Which upholstery swatch is calling your name?
TAKE A SEAT
You’re going to want to sit down for this one. Just look at these NEW beauties by Welsey Hall! They make any excuse to sit impossible to resist.
Meet the Milbrook (above) and his curvey counterpart, Tulip (below). They'll both be in our showroom very soon.
Oh my… SO MANY good things to look forward to as the seasons change. Which looks are you loving? Flag your favorites and come see us at The Black Goose Design soon to start your spring refresh.
Cheers!
Thursday Feb 6 2020 by Stacey Beyer
Utah might be up to its knees in snow at the moment, but spring is very much on our minds at The Black Goose Design. Our buyers recently attended the Las Vegas Market, where the trade show floor was alive with florals, color, clean lines, warm lighting, and more! Here’s a little sneak peek at some of the sweet things coming your way soon!
SOFT FLORALS & COLOR
While we appreciate clean lines and the minimalist approach to design, we can’t help but swoon when a good floral crosses our paths. You bet we’ll carry these beauties in the coming months.
The world of textiles was a vibrant mix of color and patterns, opening up many creative doors for your home!
TREND TIP: Expect to see more color and bold blooms as the temps rise.
CLEAN LINES & MONOCHROME
In design, every yin has its yang. In contrast to the color and blooms, we saw many clean and simple, yet eye-catching and unique accessories.
Along with the geometric element, the monochrome contrast of black and white was well represented.
DESIGN TIP: Design is never all-or-nothing. Soft florals and pops of color can blend beautifully with geometric shapes and a primarily monochromatic approach. The trick is placement and ratios. If you’re a fan of both styles but aren’t quite sure how to proceed, let us know. We’ll happily help you find your sweet spot.
LIGHTING
Nothing says “inviting” quite like the right lighting.
Plus, a new light fixture is an easy and relatively affordable way to breathe new life into a room. If lighting is on your list, you’re going to love the looks debuting at market.
LIGHTING TIP: We recommend the lighting be consistent throughout your home. A go-to bulb choice is soft white at a temperature of 2700-3000k.
IT’S A SPRING THING
Ready to welcome the fresh feel of spring in your home? Visit our store in the coming weeks and be the first to get the latest and greatest market releases.
Thursday Dec 12 2019 by Stacey Beyer
You’re going to want to sit down for this one. Literally. This chair share is going to have you longing for a lounge. Go ahead, sit back. Relax. Kick up those tired feet. This is your time to simply enjoy a little eye candy and our list of must-have chairs for 2020!
The Scout by Wesley Hall
Why We Love It: The outline! It’s sleek and stylish and we just can’t get enough.
Features to Fancy: Its height. This is a great chair for a room with taller ceilings.
Customization Qualities: The Scout is an extra fun option, because the customization options are endless. In this version, one fabric is on the body, another is on the seat, and leather has been used for the welt and buttons. What a chic combination!
Placement Pointer: The Scout is perfectly placed when it's in an open space (not up against a wall) where it can be seen from every angle, as it has qualities to show off from all sides.
The Hartwell by Wesley Hall
Why We Love It: The sit! It’s so good! This is, hands down, one of the most comfortable chairs we carry at The Black Goose Design.
Features to Fancy: The darling English arm and its nailhead detailing!
Customization Qualities: You can choose from a number of different fabrics to find your perfect Hartwell finish. Plus, the casters on the front legs are optional. You can always order without them.
Purchase Pointer: Its accommodating height. This chair is an ideal option for a family, because it’s comfortable for the tall and the small.
The Foremost by Peter Jacob for Wesley Hall
Why We Love It: It's tall, dark (when you want it to be), and handsome. What's not to love? Of course, this is one book you can judge by more than just its attractive cover. It's also incredibly comfortable!
Customization Qualities: From sleek leather to fashionable fabric, there are numerous ways to customize this king.
Features to Fancy: Its height makes it the star of any room it graces, and the buttons along the lower back (front side) are cute as a... well, you know where we're going with this.
Placement Pointer: Place this handsome devil in a bedroom, a living area, or even at the head of your dining table. It plays nice with any spot it calls home.
’Tis the Seating Season
Who wouldn’t adore a new statement piece of furniture? Whether you’re looking for one standout choice or a chair pair for a sitting area, you’ll find these three fab frames and many more stylish choices at The Black Goose Design. Stop by for a test sit today.
Thursday Oct 17 2019 by Stacey Beyer
“It’s a wonderful building! I drove by it nearly every day, and each time I’d pass, it would catch my eye. Then, one day, it came up for sale! I said to my husband, ‘We’ve got to buy it!’ He asked what for and I told him we’d think of something…”
And think of something, she did! This is how Nancy Long, The Black Goose Design and Gardner Village founder, describes her introduction to what is now our gorgeous home, furniture showroom and interior design business.
It’s a building rich with Utah history and loads of unique personality. Join us on this behind-the-scenes tour. We’ll go through areas not typically open to the public and discover the rich history behind our showroom home.
THE BUILDING HISTORY
Let’s kick this trip back in time off with a look at this building’s story:
THEY DON’T MAKE ‘EM LIKE THIS ANYMORE
Step foot inside The Black Goose Design, and you know you’ve arrived at a special place. At your feet, you’ll likely see original hardwood flooring, as well as a peek at its rec center past.
Along the walls, you can’t help but notice the antique radiators, which are still used to heat the building.
Around nearly every turn, you’ll see signs of the antique architecture:
… and the list goes on! It really is a treat to experience.
AN UNSUAL FEATURE & A COLORFUL PAST
Of course, a feature that often catches the most attention are the large walk-in safes on both the main and upper levels.
Today, they house fabric swatches and clearance items, but they served a much more intense purpose when this building was the Sharon Steel Smelter office building. They held large sums of money for the mining company, including solid gold used in payroll.
At that point in history, a train ran directly behind the building and would stop to make high-dollar cash deliveries. This was before the days of armored cars, so armed guards would sit in these very upstairs windows, machine guns in hand, guarding the deliveries against theft. Crazy stuff to imagine today!
BEHIND THE SCENES
The Black Goose Design recently got a new front door. As the entryway was being remodeled, those who've worked here came by and signed their name on the wall around the door frame before the new casing went up. It's like our way of adding a piece of history to this already-interesting building's story!
If you look closely, you might see "Joe Long" written across the top of the door before the gorgeous new frame (pictured below) went in. Others followed suit, adding their names all around the door. Very cool!
TREES, PLEASE
Have you ever looked around Midvale and noticed a lack of trees? Well, maybe not a lack of trees, per se, but a lack of TALL trees. There’s a reason for this.
“Some 20-25 years ago, Midvale did a cleanup, saying the ground was contaminated and needed to be removed,” Angie Gerdes, Nancy Long’s daughter and Gardner Village co-owner, recalls. “Much of Midvale was given the choice to either have their trees removed at no cost or keep their trees, knowing that if they were to die, the expense of the removal would fall to the property owner. Nearly everyone allowed the city to remove the trees, but Mom opted to keep our trees. It paid off. The trees lived. Today, they stand beautifully above The Black Goose Deisgn, adding to the building’s unique beauty.”
The exterior is also known for its ivy abundance.
Between the towering trees and the green coating its brick walls, The Black Goose Design looks a bit like a cottage tucked away in the woods. Well… except for the fact that it sits right on the west end of Midvale, but you get the fairytale vision we like to see.
FROM HUMBLE BEGINNINGS
The building may look like the stuff of fairytales, but The Black Goose Design's story sure doesn't have a fairytale beginning. Let’s pick up where Nancy Long left off in 1985. She and her husband had just purchased the building. Though, her husband still wasn’t entirely convinced of the decision.
“As we worked on renovating the space, my husband kept asking me what we were going to do with the building. ‘Make it a store,’ I’d tell him. ‘You already have a store,’ he’d reply. But I saw this store serving a different purpose than Country Furniture [now CF Home at Gardner Village]. It would be a higher-end furniture store.”
Nancy went ahead with her dream, attending a furniture market and buying as much as she could with her less-than-impressive credit rating at the time and a net-30 payback arrangement.
“The pressure was on. I had just one month to sell this furniture in order to make the payment, so I called my daughter Stacy in Wyoming and put her to work in the store. We filled the building with what we little we were able to purchase at market. I even brought in some of my own furniture to make it look less bare. To advertise our grand opening, we opted for a mailer, using our Country Furniture mailing list. On grand opening day, we had two furniture reps and our small staff ready to welcome our new customers... only they never came. Turns out the post office had failed to mail our flyers. I was so mad that I couldn't even get mad at that point. I just knew we HAD TO move this furniture, so I made a quick flyer and had the employees at Country Furniture put it in all the bags. I told them they had to get the word out. And that’s just what they did. We did $50,000 in business that first month and have been a success ever since.”
Talk about a stressful foot to start on. We admire Nancy Long and her vision. She knew she was on to something as soon as she saw the sale sign in front of this remarkable space, and she followed that gut instinct through, even though the deck seemed stacked against her. How happy we are she did, too. This space with all its character and its layers of history is the ideal backdrop for The Black Goose Design. Stop by anytime to take a look around for yourself. We'd love to meet you. Every customer who visits and client we serve adds to the rich tapestry that makes us who we are today!