Wednesday Jan 27 2021 by Stacey Beyer
Grab the welcome mat; we have a new team member. Madison Johnson is the latest designer to join The Black Goose Design. She recently moved to Utah from Michigan, where she worked as a designer for several years. Up until her move, much of her design focus was on the foundation-level details (paint, flooring, lighting, etc.). She now enjoys taking the process even further with the finishing details we offer.
“I’m excited to add the staging and furniture aspects of design to what I do,” Madison said. “Whether I help clients with just the finer details or we start from the ground and work our way up, it’s already proving to be very fun work.”
Beyond her professional work in design, Madison has a personal attachment that adds to her background and know-how.
“As I child, I was that kid who was constantly rearranging my room,” Madison laughed. “I come from a family of designers, so my parents always supported my creativity. In fact, we now work together flipping homes. The start-to-finish process of turning a run-down house into a gorgeous home has taught me so much. I know the experience makes me better at my day job.”
Q&A WITH MADISON
We asked Madison a few questions to get to know her even better. Take a look!
Q. WHAT IS YOUR FAVORITE ROOM/AREA TO DESIGN AND WHY?
A. The entry of the home. Even though it’s the first room most guests see, it’s often overlooked or a design afterthought. I like putting the focus on this space. it’s where guests are first introduced to the personality of the home and those living in it, so you want it done right. Setting an intentional tone in the entry is important.
Q. HOW WOULD YOU DESCRIBE YOUR PERSONAL DESIGN STYLE?
A. It gravitates towards modern, but with soft accents thrown in. I like the way warm tones add a relaxed feel to a modern home. Of course, the beauty of being a designer is that you get to experience all sorts of styles and tastes. It keeps things interesting and makes the work that much more rewarding.
Q. WHAT DESIGN TREND(S) DO YOU SEE FOR 2021?
A. Softer tones and natural elements that complement modern design schemes are big. For example, champagne, which is a softer take on metallics/neutrals, will make its debut.
Q. DO YOU HAVE A GO-TO TIP OR DESIGN STRATEGY?
A. As you begin a re-design, it helps to start with a central item. A piece of art or favorite pillow can help you make unified decisions throughout the home. Starting with a key piece makes it easier to make color choices, pull fabrics, and find the right furniture. It also helps your designer get to know your personality better.
Q. WHAT IS YOUR FAVORITE STAGE IN THE DESIGN PROCESS?
A. Every stage has something wonderful to offer, but I’d have to say the reveal is the sugar on top. Seeing the client’s reaction when it all comes together is magical. It’s like all of the dots have finally been connected.
Q. WHAT CAN CLIENTS EXPECT WHEN WORKING WITH YOU?
A. I always do a 3D rendering for my clients. The visual representation helps us picture various outcomes so clients can be confident in the decisions they’re making. I put a great deal of effort into communicating ideas to ensure we’re on the same page with things every step of the way.
Something that’s been helpful lately is my ability to work with a client remotely. With enough input, I can do a great deal virtually, which clients have appreciated since COVID happened.
BEFORE & AFTER TRANSFORMATIONS
Before-and-afters are always fun to see. Check out these dramatic transformations from Madison's portfolio:
Whether you want to work with Madison from afar or come in to The Black Goose Design to get to know her better, she’d love to help you create a space you adore.